KULAN OIL rebranding

KULAN OIL, representing ExxonMobil in the Kazakhstan market for over 15 years, has recently undergone a brand update. With an expanded product line and entry into the B2C market, we refreshed the brand name and revamped its visual identity. While retaining key elements from the existing brand (color palette, graphic elements), we updated the logo and created an enhanced brand book for developing practical tools.