Bank of Traditional Values Platform
A large bank with an impressive pool of important clients, with a long history and long credentials. In the corporate market, it has an image of a conservative and moderate bank that doesn’t rush decisions. A good bank to do business with.
In the retail consumer segment, on the contrary, the bank had been losing to more active and aggressive competitors with bright offers and colorful new ads every week. CenterCredit Bank had been quiet for several years.
This is a bank that works because it consists of people that share simple human values: doing your best, being honest and open-minded, being brave, and keep trying again and again to achieve the end goal. “We don’t just work – we live by true, real, and traditional values”.
In all senses, it is a Bank of Traditional Values.
